The best Valentine’s Day gifts from Amazon

If finding a thoughtful Valentine’s Day gift feels overwhelming, one hack we love is to keep your search to a single retailer. It makes the process significantly easier and helps cut down on some of the decision fatigue you might get from digging through brand after brand online. Amazon, while not the sexiest retailer out there, is perfect for these occasions. Its gifts span a variety of categories, price points and brand so you can find a present that feels personal and practical. And as long as you’re a Prime member, you can also take advantage of its fast, free shipping.

Below, we rounded up our favorite gifts on Amazon right now to help you find something your recipient will love, no matter who your Valentine is.

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The best Valentine’s Day gifts on Amazon in 2025

To find the best Valentine’s Day gifts on Amazon, we combined NBC Select award winners, bestsellers from previous articles and products our editors use and love. We included a range of shopping categories to appeal to as many interests as possible, whether they’re an athlete, a techie, a traveler, a beauty enthusiast, a foodie or none of the above.

Nespresso Vertuo Pop+

Available in three colors with an optional milk frother attachment, this machine lets your recipient brew both coffee and espresso without taking up a ton of counter space. NBC Select associate reporter Bianca Alvarez received a sample machine from Nespresso and liked that it’s quick to use (from set up to clean up) and that it works at the touch of a button. The machine brews both cold and hot drinks and has a removable 25-ounce water tank so your giftee doesn’t have to refill it with every drink.

Grace & Stella Eye Masks

“I’ve been using these Grace & Stella under-eye masks daily for over a year and they’ve now earned their own drawer in my bathroom, as well as a permanent spot in my toiletry bag,” says NBC Select reporter Zoe Malin. While we consider the brand’s gold masks some of the all-around best under-eye patches, the pink version is a festive Valentine’s Day gift. They have niacinamide in them to brighten dark circles, hyaluronic acid to moisturize skin and horse chestnut to minimize wrinkles, according to the brand.

Carhartt Men’s Knit Cuffed Beanie

Made from ribbed acrylic, this beanie has a fold-over cuff with Carhartt’s signature logo. It has a 4.8-star rating from over 161,000 reviews on Amazon and has a stretchy fit and comes in 14 color options. The hat is a great gift for any occasion, but it’s an especially practical Valentine’s Day present for campers, hikers or those who spend a lot of time outdoors.

Ember Smart Mug 2

“I usually sip my coffee and drink it slowly throughout the day, but after about 20 minutes, it gets too cold to drink,” says NBC Select associate updates editor Mili Godio. “The Ember mug is the perfect solution — I can set my ideal drink temperature on my phone and the mug keeps it that way for up to 80 minutes. It lets me take my time drinking my coffee without having to worry about throwing it in the microwave every few minutes.” It’s rechargeable and will keep your recipient’s drink at 135 degrees, according to the brand. If they connect their smart mug to the free app on their phone, they can customize the temperature and LED color options, too.

L’occitane Nourishing & Protective Specialty Hand Cream Trio

After Alvarez introduced NBC Select commerce editor Cory Fernandez to L’occitane hand cream, he “immediately understood the hype,” he says. “It smells refreshing and dries incredibly fast without leaving behind a greasy residue,” says Fernandez. This trio includes three 1-ounce tubes of the brand’s Almond Delicious, Lavender and Shea Butter scents.

Lands’ End Open Top Tote Bag

This open-top tote from Lands’ End comes in three sizes and eight colors, making it one of the most versatile, practical items on this list. It’s made from cotton, has a water-repellent base and plenty of interior pockets for organization, plus it can hold up to 500 pounds, according to Lands’ End.

Hatch Restore 2 Alarm Clock

The Hatch sunrise alarm clock mimics the rising sun to gently rouse you from sleep and reset your body’s natural rhythms, according to the brand. Malin has used the Hatch Restore 2 for almost a year and says that it’s altered her sleep for the better. “Replacing my phone alarm with this sunrise alarm clock was a major upgrade for my early mornings,” she says. “It’s so easy to customize the Hatch with its app, and I constantly change up the settings based on my mood or the seasons.”

Oofos Recovery Slide

Instead of plush fabric and fuzzy lining, these recovery slides are made from odor-resistant, machine-washable foam that’s designed to absorb impact to reduce stress on your feet, according to the brand. They’re some of the best sandals with arch support because they’re lightweight yet supportive, and your giftee can wear them home from the gym, to the beach or around the house. They come in a range of color options and unisex sizes, too.

Hydro Flask Water Bottle

“This is my go-to home water bottle — it’s big enough that I don’t have to refill it constantly, but compact enough to carry around easily,” says NBC Select reporter Harry Rabinowitz. “The wide-mouth opening also makes it easy to fill and hand-wash (though it is dishwasher safe too).

Pura 4

Alvarez uses the Pura 4 air purifier in place of candles in her apartment to diffuse fragrances into her space. It’s really easy to use, she says — your giftee can use an app on their phone to switch between scents, customize the intensity and create automatic schedules. This starter set on Amazon includes both the Pura 4 and your choice of two fragrances.

Slip Silk Pillowcase

For NBC Select SEO editor Nikki Brown, this silk pillowcase has been a game-changer for keeping her curls hydrated and intact during the night. “I’ve tried a bunch of brands over the years but Slip is a favorite because the material stays in great shape and the zipper closure keeps it from slipping off the pillow,” says Brown. Sold in over a dozen colors and patterns, it’s machine-washable and made from 100% Mulberry silk that’s gentle on hair and skin, according to the brand.

Ninja Creami Deluxe

My boyfriend gave me a Ninja Creami for Christmas, and I’m already obsessed with how it lets me make delicious desserts with clean, custom ingredients. One of the best ice cream makers, you can use it to make ice cream with mix-ins, sorbet, gelato, frozen yogurt, slushies, milkshakes and more. This 11-in-one model comes with two 24-ounce tubs that hold twice as much as the containers from the original Creami, and it works in three simple steps: prepare your base, freeze the tub overnight and process it with one of the machine’s pre-set modes.

We’re Not Really Strangers Game

This 150-card game is designed to help you deepen your relationships using thoughtful conversation starters, according to the brand. The deck has three levels of intensity to explore first impressions, deeper truths and intimate reflections about yourself and others. The core game is suitable for most people older than 15 and includes a notepad and two pencils, but you can also opt for editions specifically designed for couples, self-love, and more.

Marshall Emberton III Portable Bluetooth Speaker

NBC Select commerce editor Jordan Bowman says the Marshall Emberton II speaker is a “great Bluetooth bookshelf speaker, with clear sound and wonderfully responsive tactile buttons.” It was one of the best Bluetooth speakers of 2024, but the upgraded Emberton III has several technical improvements, including a better sound balance, more buttons for added control and the ability to pair multiple Marshall speakers simultaneously, according to the brand. It’s also highly portable thanks to its compact size, IP67-waterproof rating and 32-hour battery life, according to Marshall.

Laneige Lip Sleeping Mask

One of the best lip masks on the market, the Laneige formula is designed to nourish, soften and hydrate dry lips overnight. NBC Select commerce editor Lindsay Schneider loves its thick consistency and says that it has plenty of staying power. Get it in your choice of several flavors (including Berry, Cotton Candy Swirl and Vanilla), all of which have a tiny wand for hygienic application.

Le Creuset Stoneware Mini Round Cocotte

Le Creuset makes some of the best Dutch ovens, cast iron cookware and festive bakeware. While this pink cocotte is adorable for Valentine’s Day, it also comes in 17 other colors to match your giftee’s kitchen. Its 8-ounce capacity is ideal for single servings and individual desserts, and it’s a functional addition to any cookware collection thanks to its evenly heating stoneware, nonstick interior and ability to withstand temperatures up to 500 degrees Fahrenheit, according to Le Creuset.

Lego Icons Flower Bouquet

The best Valentine’s Day flowers are the kind that stay “fresh” forever. This Lego bouquet nurtures their inner child with its 756-piece building set, after which it functions as colorful decor for their desk, table or bookshelf. The bouquet includes 15 types of flowers and greenery on adjustable-length stems that your giftee can arrange in a vase, and it’s suitable for ages 18 and up.

Solo Stove Mesa Tabletop Fire Pit

Solo Stove makes one of the best fire pits for a cozy outdoor hangout, and the brand’s Mesa fire pit is a compact tabletop version that’s a great gift for campers, entertainers or s’mores lovers. Like Solo Stove’s larger options, it’s made from stainless steel, puts out minimal smoke and is compatible with both pellets and wood — but unlike the original, it measures 5.1 inches and weighs 1.4 pounds for portability, according to the brand. It also comes in seven color options, each with a nylon carrying bag.

Xxxflower Plant Terrarium

This tabletop terrarium, which has 4.6 stars from over 13,000 reviews on Amazon is a functional growing accessory and a work of art in one. It has three swiveling glass bulb vases on a metal rod that attaches to a wooden base. Your giftee can use it for flower arrangements or growing hydroponic seedlings.

Atlas Coffee Club World of Coffee Discovery Set

Atlas Coffee Clubhelps coffee lovers try specialty beans from unique countries, offering various subscriptions, gift sets and more. “What made me like Atlas so much was its level of customization and novelty,” says Bowman who tested and reviewed the brand for our site. “You can try new beans from places all over the globe, exposing you to new tasting notes and flavors you might not have been aware of.” This variety gift box includes 1.8-ounce bags of ground coffee from Peru, Uganda, India and Nicaragua, plus tasting note cards and postcards that teach your loved one about each coffee.

Unboxme Ultra-Luxe Cloud Socks

I’m always cold — especially my feet, and especially while I sleep — and I’ve been wearing these cloud socks almost non-stop since I got them. The material is soft and plush with a stretchy cuff that stays put without cutting into my calves. I’ve also washed them several times now, and they haven’t lost their elasticity or fluffy texture. You can get them in seven colors and patterns, and one size fits most, according to the brand.

Leatherology Thin Bifold Wallet

Leatherology creates some of our favorite personalized gifts, and this bifold wallet lets you add a custom monogram for an additional $15. Available in 10 color options, it’s made from full-grain leather with six credit card slots, two interior pockets and a bill compartment. During customization, you can also add between one and four characters, change the text and choose between four metallic foil shades.

Courant MAG:2 Classics Wireless Charging Stand

Courant sent Schneider this wireless charging stand years ago, and she still loves it to this day. “The linen fabric feels elevated — much more so than the dark, plastic material tech chargers usually come in,” says Schneider. Sold in leather or linen, the two-in-one design has a charging stand that holds MagSafe-compatible iPhones upright and a weighted charging base for compatible AirPods. “It works super well. I’ve never had any issues with it and like that it blends in with my bookshelf so it’s not an eyesore,” she says.

Brooklinen Super-Plush Luxury Spa Unisex Robe

In addition to some of our editors’ favorite bedding, Brooklinen also makes Alvarez’s favorite bathrobe. The brand’s super-plush robe is made from long-staple cotton, comes in five sizes to fit both men and women, and has fold-over cuffs, an adjustable waist tie and pockets. Needless to say, it’s a thoughtful gift for someone who could use a spa day at home.

Dash Mini Waffle Maker

The Dash Mini is my go-to waffle maker because it’s extremely easy to use and yields cute, 4-inch waffles. Just pour the batter onto the non-stick griddle, and its button-free interface has a light that goes off when your waffle is done. While it comes in tons of colors, patterns and shapes, we recommend the festive red-hearted option for Valentine’s Day.

Nodpod Gentle Pressure Sleep Mask

The Nodpod is the best sleep masks I’ve ever tried due to its weighted design. It blocks out light with its face-conforming beads, and its weighted design creates gentle pressure on the face to calm the mind, minimize stress and soothe headaches, according to the brand. Instead of a strap, it secures in place with a slit, or your giftee can simply drape it over their head for comfortable side sleeping. It’s also freezer-safe and comes in six color options.

Why trust NBC Select?

I’m a writer, editor and consultant who has specialized in e-commerce for almost a decade. For the past three years, I’ve covered holiday shopping content and gift guides for NBC Select, and my work has also been published in Bustle, Food & Wine, Allure, CNN and Elite Daily, among other publications.

Bianca Alvarez is an associate reporter for NBC Select who curated the gifts in this article. She chose items based on NBC Select’s previous coverage and reporting, NBC Select-staff favorites and highly rated items from brands we love.